The #HANGRY campaign earned a 2018 Halo Award for Best Experiential Marketing Campaign, validating the partnership’s innovative approach to cause marketing.
Author: Bill Cushing
Amplifying Impact Through Leadership & Media
Arby’s Foundation and No Kid Hungry launched a high-impact PSA generating $3.42 million in media value, while Inspire CEO Paul Brown signed the CEO Pledge to cut child hunger in half by 2030, helping push total funds raised to more than $34 million over 15 years.
Renewing Long-Term Commitment with a $1M Pledge
Inspire Brands Foundation reaffirmed its dedication to ending childhood hunger by committing $1 million over five years to support No Kid Hungry’s summer programs. They announced this gift at Prosper Forum in 2023, challenging the industry to join them — planting the seeds for the CEO Pledge, which has engaged nearly 20 iconic corporate brands and leadership.
The Arby’s Foundation Reaches $30 Million in Total Funding
Their highly successful Summer and Holiday Match Campaigns are established as key moments in the year for raising awareness and funds for kids who are facing hunger in this country
Entering the Gaming & Streaming Space for Summer Meals
Arby’s Foundation served as presenting sponsor of STREAM for No Kid Hungry to Share Summer, helping a summer-long gaming initiative raise more than $60 million for childhood hunger efforts.
Becoming a $25M+ Partner in Six Years
Within just six years, Arby’s Foundation surpassed $25 million in total giving, contributing more than $3 million annually and helping route critical funding to local summer meal priorities.
Raising Nearly $4M in One Year
Through the #HANGRY campaign alone, Arby’s raised nearly $4 million for No Kid Hungry, demonstrating the power of integrated marketing, fundraising, and awareness.
Powering the #HANGRY School Bus Tour
As a major supporter of No Kid Hungry’s Dine Out campaign, Arby’s helped launch the #HANGRY mobile tour from New York City to Los Angeles, bringing hunger awareness to communities nationwide.
Funding Local Solutions at Scale
In the first five years of partnership, the Arby’s Foundation directly funded 414 grants benefiting 313 local organizations, ensuring national investments translated into community-level impact.
Fueling Impact Through Chef-Led Fundraising
Since 2014, Inspire Brands Foundation and The Meat Peddlers have raised more than $510,000 through Chefs Cycle, with Inspire serving as a multi-year Presenting Sponsor and steadfast supporter.